Sydney Vegan Expo 2015

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Actor Martin Dingle Wall talks about veganism

Actor Martin Dingle Wall talks about his personal journey to veganism in this exclusive video welcome presented at the 2014 Sydney Vegan Expo. Talking about his own discovery of veganism, he says
"Change is difficult, change is not welcome, change is our last frontier. People emotionally defend what is natural and comfortable to them." ... "I had very smart and very patient people bit by bit put more and more information in front of me. Knowledge serves no purpose unless you apply it through your action. And I'd seen what I needed to see. And from that moment onwards I understood veganism. The internal debate was over."

Start NOW 30 Day Vegan Easy Challenge

The new start any time 30 day Challenge is now available throughout the year and is perfect for people wanting to move towards compassionate, healthy and eco-friendly living at their convenience!

People wanting to give veganism a go can sign up at and begin their Challenge the very next day! The Vegan Easy Team will guide you via regular emails (every four days) with suggested meals from our 30 day menu as well as great vegan tips. We will also post photos of our daily meals on Facebook, and participants also have the choice of requesting a vegan mentor when signing up.

With the help of the Vegan Easy Challenge's supporters - Animal Liberation Victoria, Animal Liberation ACT, Animal Liberation SA, Animal Rights Advocates, Living Vegan, Uproar, Vegan Australia, Vegan Society NSW and Viva La Vegan! - people across the nation can take part in this new initiative and be supported in their quest to live a compassionate lifestyle.

What are you waiting for?! Sign up today at

Vegan and Animal Rights groups are having an effect

  Watch this talk by Yvette Farrell, a paid Meat and Livestock Australia spin doctor, and see how the animal industries are running scared. In the talk she carefully analyses many animal rights groups and their campaigns and tells us how the meat industry is attempting to counter these campaigns. She calls Animals Australia a "sophisticated" organisation with skilled use of social media. She says that "Voiceless is another threat to us. Voiceless sees animal law as the next great social justice movement." And she is worried that "these groups do work together". She uses the code word "misinformation" to mean anything that the MLA does not agree with and says that the MLA must counter this with the truth. She is suspicious of the media, claiming that they are on the animals' side. She describes how the MLA managed to overturn the ban on live export by running a media campaign which used real farmers to appeal to the public. Their video material was sent to focus groups before release. They now are putting such a gloss on feed lots that they are convincing people "feed lots are nice and open, a healthy environment" and "they care for their animals". They are also targeting celebrity chefs to push their spin and are pushing into schools, social media and trying to improve their search engine results. Why are they doing this? Because the vegan message is having more and more of an impact. The animal industries can see the threat to them once people understand that animals are not ours to use or exploit. We must keep the pressure on.

Animal Welfare Debate at farmers conference

  This panel discussion on animal welfare at the 2012 Victorian Farmers Federation conference is an indication of how much public awareness of the cruelty involved in animal production is rising. A few years ago farmers would not be talking about "welfare", but only about "efficiencies" and return on investment. Below are a couple of points made by the speakers in the debate.

The president of the Victorian Farmers Federation, Chris Nixon, is a beef producer, who is in the business "for profit". He says that "we can not provide animal welfare standards if we are not paid to do it". In other words his view is that profit comes before compassion. He says that consumers need to be more realistic: "To eat meat, something has to die and people have forgotten how animals die. It's not a good look." Later, he blames the cruelty to animals in Indonesian abottoirs on Animals Australia, saying that Animals Australia has plenty of resources and should have helped Meat and Livestock Australia to design better slaughterhouses!

The executive director of Animals Australia, Glenys Oogjes, explained that for 20 years her organisation was a lobbying group working on review boards and committees for codes of practice of animal welfare but that there "has not been any major, significant, meaningful advances from these". This suggests that efforts spent trying to improve animal welfare are often wasted energy and a better way is to actively and openly promote veganism.

The head of the RSPCA in Victoria, Maria Mercurio: "we are not against the use of animals for human benefit, we are against the harming of animals for human benefit"

There was no vegan representative in the debate. The debate was not about whether animals should be used by humans, but about how best to use animals.

A compassionate, sustainable and healthy diet must be goal of new guidelines

  In its submission on the new draft Australian Dietary Guidelines, the Vegan Society NSW has called for the Australian Dietary Guidelines to include consideration of the wellbeing and rights of animals and not to discriminate against the great number of Australians who for animal rights, environmental, health, religious and other reasons, have already adopted plant-based diets.

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Vegan diet must be part of National Food Plan

  In its submission on a National Food Plan, the Vegan Society NSW has called for the transition to a sustainable, compassionate, vegan diet to be a priority for Australian food policy.

The submission recommends that the National Food Plan aim to:

  • Ensure all Australians have access to affordable and adequate fresh fruits and vegetables and other plant foods irrespective of income by 2015.
  • Improve the health of Australians and lower the burden on the health system by reducing the incidence of dietary related diseases.
  • Use Australia's land resources more effectively and sustainably.
  • End the use of animal agriculture systems within the next 20 years by building up and supporting Australia's fruit, vegetable and grain producers.
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